Rebecca Geraghty


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NAME Rebecca Geraghty JOB Director COMPANY HGCA AGE 39 SALARY* £65,000 + *industry average

What’s your job?  

I run HGCA which is part of the Agriculture and Horticulture Development Board and we are responsible for cereals and oilseeds crop research, marketing, business management and knowledge transfer activities.

My day to day job involves general management of the business which includes managing people, managing budgets and working with our customers to set the strategy for the organisation.

I also spend a lot of time listening to our customers, the farmers, growers and others in the supply chain, who pay us an annual levy.  Our purpose is to use this levy to make our agriculture and horticulture industries more competitive and sustainable through factual, evidence-based advice, information and activity.

What other jobs have you had?

Assistant Director of Crop Marketing. HGCA
Marketing Manager, HGCA
Checkout Manager, Sainsbury’s
Restaurant Manager, Sainsbury’s
Graduate trainee, Sainsbury’s
Fresh food supervisor, ASDA

What other career paths did you consider?

Food retailing

What qualifications do you have?

I have a degree in Agricultural Economics from Reading University, 4 A-Levels (French, Economics, Biology, General Studies), 1 AS Level (Mathematics with statistics), and 8 GCSE’s grades A-C.

What do you like most about your job, and what’s not so great?

Agriculture is a great industry to work in and the people I work with are very passionate about the industry.  I feel I can make a difference.  I really enjoy working with my team; they are hardworking and passionate about the industry but also about supporting our customers the people that pay our levy.

I am always learning and developing.  The role is so varied – communicating with people, managing budgets, looking at new market opportunities, following scientific developments, planning for the future.

What is not so great…

Doing the paperwork!

What’s your long term ambition?

To continue working in food and agriculture.
To continue managing people and organisations.
To keep learning and developing.

What one piece of advice would you give people trying to get into agriculture?

I am not from a farming background so don’t let that be a barrier, it is a great industry to work in with a lot of knowledgeable and enthusiastic people so get to know the industry and spend time expanding your knowledge. I am learning all of the time - take responsibility for your own career development.


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